News

Nov 05, 2024

Great American Cookies and Marble Slab Creamery unveil new app

The new app offers a digital journey in which customers can earn points and rewards for their favourite desserts. Multi-brand restaurant operator FAT Brands’ subsidiaries Great American Cookies and

The new app offers a digital journey in which customers can earn points and rewards for their favourite desserts.

Multi-brand restaurant operator FAT Brands’ subsidiaries Great American Cookies and Marble Slab Creamery have launched a new app and loyalty programme.

You will receive an email shortly. Please check your inbox to download the Report.

The gold standard of business intelligence.

Find out more

By downloading this Report, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy

Tick here to opt out of curated industry news, reports, and event updates

Visit our Privacy Policy for more information about our services, how GlobalData may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Great American Cookies and Marble Slab Creamery app offers a digital journey in which customers can earn points and rewards for their favourite desserts.

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Your download email will arrive shortly

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

The initiative follows the recent co-branded online experience launch, showcasing the brands’ commitment to a unified customer experience.

The Great American Cookies and Marble Slab Creamery Rewards app is designed to delight users with birthday treats, point redemption discounts, and more.

It consolidates the rewards systems of two popular brands for fan-favourite offerings into one platform, enhancing convenience for dessert aficionados.

The integration of past loyalty programmes into the new app allows for a smooth transition for existing users, ensuring that no points are lost in the process.

The move is part of a broader effort to modernise the dessert chains’ customer interactions.

FAT Brands marketing revenue channels vice-president Lisa Cheatham said: “Enhancing the digital journey for our loyal Great American Cookies and Marble Slab Creamery fans continues to be a key objective as the co-branded concept continues to grow its footprint.

“The new app and loyalty programme streamlines ordering and rewards so you can experience the sweetness from both brands in one for the ultimate customer journey.”

Marble Slab Creamery, under FAT Brands, launched its latest ice cream flavour – Summer Swirl – in June 2024.

The new offering combines blue cotton candy [candy floss], yellow marshmallow and strawberry flavours, and can be purchased in a cup or a cone.

You will receive an email shortly. Please check your inbox to download the Report.

By downloading this Report, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy

Tick here to opt out of curated industry news, reports, and event updates

Visit our Privacy Policy for more information about our services, how GlobalData may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The gold standard of business intelligence.

Find out more